What is a 10DLC Campaign?

10DLC (10 Digit Long Code) is an authorized standard for A2P (Application-to-Person) text messaging that allows users to send SMS messages using their 10-digit phone number. In comparison to existing long code messaging, 10DLC facilitates throughput levels suitable for SMS campaigns. 

During the creation of a SMS Campaign with Primecall, you will have to identify the campaign type for the number you are registering. Selecting a campaign type is essential to determine how the number will be used and how often it will be used.

Common Types of Special Campaigns

• Carrier Exemptions - Exemption by Carrier
• Charity - Communications from a registered charity aimed at providing help and raising money for those in need.
  

  NOTE: The charity campaign type can only be used by a registered 5013C Charity.

• Proxy- Peer-to-peer app-based group messaging with proxy/pooled numbers. 
  

  ✔ This campaign type supports personalized services and non-exposure of personal numbers for enterprise or A2P communications. 

• Emergency - Notification services designed to support public safety / health during natural disasters, armed conflicts, pandemics and other national or regional emergencies. 
• K-12 Education - Campaigns created for messaging platforms that support schools from grades K - 12, and distance learning centers. 
  

  NOTE: This campaign type is not for post-Secondary schools. This use case requires MNO approval.

• Sweepstakes - All sweepstakes messaging. 
• Political - Part of organized effort to influence decision making of specific group. 
  

  Note: This campaign type is only available to registered 501(c)(3/4/5/6) and 527 Orgs.

• Social - Communication between public figures/influencers and their communities. 
  

  ✔ The social campaign type is commonly used for alerts/messages by Celebrities and YouTube Influencers.

• Platform Free Trial - CSP “Free Trial” Offers for non paying customers, requires separate contract. 
• Agents; franchise; local branches - Brands that have multiple agents, franchises or offices in the same brand vertical, but require individual localized numbers per agent/location/office. 
• Sole Proprietor - Limited to entities without a EIN / Tax ID, requires separate contract. 
• UCaaS (Low Volume) - UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied.
  

  WARNING: This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses. 

  This use case has the same volume restrictions as the Low Volume Mixed campaign type. 

• UCaaS (High Volume) - UCaaS companies provide cloud delivered communication services for businesses. Each number assigned to a UCaaS campaign is typically assigned to a different employee of that business and the use cases are varied. 
  

  WARNING: This use case is not for any API/automated driven communication. This use case is only available to approved UCaaS businesses.

  This is for UCaaS campaigns that require higher volume. 

Charity - All 501(c)(3) Orgs

REQUIREMENTS

Brand has to be a registered Tax-Exempt Organization with a 501(c)(3) status.

TCR supports registered Charities that want to take advantage of MNO specific terms for their messaging. The option to register a Brand as a Non-Profit Organization is open for all Brands but only those organizations that hold a 501(c)(3) status will benefit from the special terms.

Brand Registration

The Brand should be registered as a “Non-Profit” entity type.

Campaign Registration

Only the “Charity” and “Emergency” Use Cases are available. Under the “Charity” Use Case, a minimum of 1 and maximum of 5 Use Cases should be declared.

How do I know if a Charity has been identified as a 501(c)(3)? 

• All recognized 501(c)(3) Brands will have only the “Charity” and “Emergency” Use Cases available. The Tax-Exempt status will be displayed on the Brand Details page after Brand Registration.

Can I choose only the “Charity” and “Emergency” Use Cases if my Brand is a 501(c)(3) Org?

• If a Brand is a recognized 501(c)(3) Org you should select “Charity” or “Emergency” as a Use Case to take advantage of beneficial MNO terms. 
• You may subsequently select any Standard Use Case as a “Sub Use Case” to better identify the scope of the messaging.

Political

REQUIREMENTS

Brand has to be a registered Tax-Exempt Organization with a 501(c)(3/4/5/6) status or obtain a political vet through Campaign Verify or Aegis Mobile.

Brand Registration

The Brand should be registered as a “Non Profit” entity type.

501(c)(3/4/5/6) Orgs

• All 501 (c)(3/4/5/6) Orgs are automatically identified by TCR and have the following Use Cases immediately available:
  • All Standard Use Cases
  • Political Use Case

All Other Orgs

• Orgs that are not automatically identified will have the option to import a Campaign Verify token or apply for Political Vetting through Aegis Mobile . All Orgs that import a CV token will have only the “Political” Use Case available.